Being important in the business world, Yogyakarta retains its identity as well as its language identity. Many things are different in the elaboration of local wisdom. It was stated by Prof. Dr. Jan Van der Putten in his presentation entitled “Cross-Culture Management” which was delivered in a public lecture in MM UMY which was attended by faculty members and students of MM UMY in August 16, 2013 in the AR Fachruddin A building.