Retno Widowati PA., M.Si., Ph.D

Retno Widowati PA., M.Si., Ph.D

Dosen

Surel wati630421@yahoo.com
Blog
Pendidikan S1, Manajemen, Universitas Gadjah Mada
S2, Magister Sains, Universitas Gadjah Mada
S3, Management, Tamkang University

Manajemen Pemasaran

Jurnal

Tahun Nama Jurnal Judul Penelitian
2014 Jurnal Manajemen dan Bisnis, Vol. 5 No. 1 Maret Hubungan antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan Merek dan Minat Beli Produk Hijau (penulis ke-2)
2012 International Journal of Web based Communities (EI)  Vol 8 No 2, 2012 Relationship Between Brand Awareness and Online Word of Mouth
2011 African Journal of Business and Management(SSCI) Vol 5 (34) 28 Dec 2011. ISSN 1993-8233 © 2011 Academic Journals A Study on the Customer Based Brand Equity of Taiwanese and Indonesian Teenager
2011 Jurnal Manajemen dan Bisnis, Vol. 2 No. 1 September The Relationships Between Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty

Prosiding

Tahun Nama Prosiding Judul Penelitian
2015 The 2014 International Conference onManagement Science and Decision Making,  Taipei, Taiwan, 16 Mei

 

Analysis of Brand Switching Behavior in Purchasing Mobile Simcard GSM Cellular, A Study in Yogyakarta, Indonesian
2015 The 2015 International Conference on Management Sciences, UMY, 23 April The Effect of Product Attributes, Price, Need for Variation and Consumer Dissatisfaction on Brand Switching Behavior of Face Cream Product Brands in Yogyakarta, Indonesia
2014 The 2014 International Conference on Management Science and Decision Making,  Taipei, Taiwan

 

The Relationship Among Brand Awareness, Perceived Quality, Brand Trust and Purchase Intention Toward Green Product.